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Morley back in the saddle
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David Furlonger
Financial Mail
Friday, May 07, 2010
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Former Draftfcb SA group MD Godfrey Morley is returning to the advertising group to run its restructured Cape Town agency. He will take over on June 1 from Brian Stockdale, who is leaving after 10 years to launch an independent marketing company with friends.
Morley, whose previous posts include sponsorship head for SA Breweries and marketing director at McDonald’s SA and Samsung, has been executive director of Thebe Investment Corp’s travel and tourism arm since leaving Draftfcb three years ago.
The Cape Town agency has been a regular winner of local and international advertising awards in recent years. Until now, however, it has maintained separate creative departments for different activities. Traditional above-the-line advertising (mainly TV, radio and print) has been run by one team, and below-the-line (such as digital, mobile, experiential and direct marketing) by others.
Now, the agency has merged its creative departments into a single, multidisciplinary studio able to handle everything. The new studio will be headed by former below-the-line creative director Glynn Venter, under the guidance of long-time agency creative head Francois de Villiers.
Venter says the new structure formalises what has happened for some years. “It’s not an overnight thing,” he says. “Francois and I have worked in an integrated way for 10 years.” De Villiers adds: “Local and international clients demand integrated marketing communication solutions.”
Stockdale says Draftfcb Cape Town has survived better than most the economic recession that has blitzed some Mother City ad agencies. “Like most agencies here, we went through a retrenchment period, but we have lost no major clients. We’re looking good.” Clients include Santam, Momentum, Spur, Sterns, and Distell products such as Klipdrift, Amarula, Richelieu and Savanna cider.
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